Privacy and cookies policy

INFORMATION ABOUT OUR USE OF COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.


Information on individual cookies
CookieTypeDurationDescription
_utmaThird Party Cookie2 years from set/updateUsed to distinguish users and sessions. The cookie is created when the javascript library executes and no existing _utma cookies exist. The cookie is updated every time data is sent to Google Analytics.
_utmtThird Party Cookie10 minutesUsed to throttle request rate.
utmbThird Party Cookie30 minutes from set/updateUsed to determine new sessions/visits. The cookie is created when the javascript library executes and no existing _utmb cookies exist. The cookie is updated every time data is sent to Google Analytics.
_utmcThird Party CookieEnd of browser sessionNot used in .ga.js. Set for interoperability with urchin.js. Historically this cookie operated in conjunction with the _utmb cookie to determine whether the user was in a new session/ visit.
_utmzThird Party Cookie6 months from set/updateStores the traffic source or campaign that explains how our users reach our site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

1.1.    Collection of personal data

We collect information which you provide directly to us, when you purchase or use our Services, request customer support, communicate with us via third party social media sites, chat messages, send us emails, or otherwise interact with us. The types of information we may collect about you include your name, address, e-mail address, phone number and any other information you choose to provide.

When you enter our website we automatically collect information about you, according to our Cookie Policy.

We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you use our Services through a third party site or platform, e.g. Facebook or LinkedIn, we may access information about you provided to that site or platform, e.g. your user name, profile information and friends lists. Our use of your information provided to third party sites or platforms is subject to authorisation procedures adopted by such third party site or platform.

We may use information about you for various purposes, including to:

  • Provide, maintain and improve our Products and Services;
  • Develop new Products and Services;
  • Facilitate communications;
  • Respond to your comments, questions and requests and provide customer service and support;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Communicate with you about Products, Services, offers, promotions and events offered by us and business partners, and provide news and information we think will be of interest to you;
  • Carry out any other purpose for which the information was collected.

1.2.    Use of personal data

We may share information about you as follows or as otherwise described in this Privacy Notice:

  • In response to a request for information from public authorities or other third parties if we believe disclosure is in accordance with applicable legal requirements;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; or
  • With your consent or at your direction.

We may share aggregated information or otherwise anonymised information, which cannot reasonably be used to identify you.

We may allow third parties to provide analytics services in connection with our Services. These entities may use cookies, web beacons and other tracing technologies to collect information about your use of our Services, as described in our Cookie policy.

1.3.    Use of sub-processors

We use the following sub-suppliers to collect, store, process and display the collected information:

  • Amazon Web Services, Ireland.
  • Microsoft

The sub-suppliers will not review, share, distribute, or reference any collected information. All sub-suppliers have implemented security measures to protect against unauthorized access, loss, use or alteration of the information.

1.4.    Transfer to third countries

Your personal data may be transferred to the USA. Technical and organisational security measures have been taken.

1.5.    Deletion of personal data

We will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above.

Generally, we will store data for no longer than lifetime of related product + 7 years.

However, the data may be processed and stored for a longer period in anonymised form in order for us to improve the product or as archived data.

1.6.    Cookies

We use cookies on our website. You can read more about the use of cookies under section 1 above and in the “Cookie Policy” available at our website.

1.7.    Security

We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we strive to protect the quality and integrity of your information.

1.8.    Your rights

You are at any time entitled to receive information of your personal data processed by us, however, with certain regulatory exceptions. You also have the right to object to the collection and further processing of your personal data. Furthermore, you have the right to have your personal data rectified, erased or blocked. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

1.9.    Withdrawal of consent

You may, at any time, withdraw your consent and we will, accordingly, cease processing of your personal data. For the avoidance of doubt withdrawal of your consent will limit or exclude your access to our Services. If you wish to withdraw your consent, please contact us at GDPR@advalight.com.

1.10.  Links to other websites etc.

Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners’ policies on the protection of personal data and other relevant policies.

1.11.  Amendment of data etc.

If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at GDPR@advalight.com.

1.12.  Complaints

If you wish to appeal against the processing of your personal data, please contact us at GDPR@advalight.com. You may also contact the Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K.